During the months of October to December, olive oil season reaches its peak, and olive farmers are constantly visiting their orchards to monitor the ripening process, which is known as veraison. Veraison is a crucial period in the ripening process, during which the olives' colour changes from green to black, passing through various shades of purple and pink. It's important to harvest the olives at the right time to ensure the quality of the oil. If harvested too early, when the olives are still green and not fully ripe, the oil will have a harsh and bitter taste. On the other hand, if the olives are harvested too late, after veraison has completed, the oil tends to be greasy and lacks flavor. The colour of the oil also changes during the ripening process, from dark green to yellow-green. At our orchards, we begin harvesting our olives when they are in the middle of veraison, before they are fully ripe. This helps to ensure that our olive oil has the perfect balance of flavour and aroma. To ensure that our olive oil is of excellent quality, we take great care to ensure that the olives are fresh and intact when they are brought to the mill. Any damaged fruit can cause excessive oxidation, which can affect the quality of the oil. We take pride in our olive oil, and we are committed to providing our customers with the highest quality product. We hope that you will enjoy the fruits of our labour and appreciate the care and attention that goes into every bottle of our olive oil. To learn more please visit www.oliogorrasi.com.
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On the market, there are hundreds of offers of Extra Virgin Olive Oil with prices ranging from less than €3 to more than €30 per liter. In most cases, these are products that are the result of refining or blends of oils of different origins. The standard, often mediocre, varies a lot.
Is it still possible for the final consumer to select and purchase a 100% Italian Extra Virgin Olive Oil of guaranteed quality? Yes, it is possible. Few common sense rules can help:
Azienda Agricola Gorrasi is a small farm that produces olive oil from olives grown and harvested from its own olive orchard. New olive oil will be shipped in about six weeks. For shipments within Italy shipping is free. For shipping within the European Union we apply a flat shipping cost of €28 which is about 50% lower than real cost. Special terms apply for group orders. Please contact us for a quote. Buy now on our online store. Olive Oil has only recently gained its place in the kitchens and diets of those foreign to the Mediterranean. In the United Kingdom of 20 years ago for example, olive oil was unheard of by the mass and practically non-existent in the food distribution chain.
In our modern day however, olive oil is recognized as a healthier alternative and found to be widely available in both supermarkets and restaurants across Northern Europe. There is currently a vast range of olive oil on the market. Unfortunately for the consumer this often makes purchasing a product of quality at a fair price a tricky feat. Next time you walk into a supermarket or food store take a look at the extra virgin olive oil section. You will undoubtedly find that the price range is extremely broad, from bottles being sold at €3 up to €12. With this in mind, take a moment to consider…are these all of the same quality? Are they all extra virgin olive oil? But most importantly, ask yourself, can I be certain that the more elevated price indicates superior quality? Well, no. There is a much higher chance of purchasing a fair valued, quality product when one buys directly from the producer. Hitherto, how can you yourself buy from the producer if you are living in a city like Amsterdam, London or Copenhagen where there aren’t really very many olive groves around? Thankfully, magical new technologies, such as the internet, can help. As small producers of olive oil, with family owned groves located in Southern Italy we are able to ship our Extra Virgin Olive Oil to customers across Europe upon request. Literally, from tree to table. Please go to our store if you wish to submit an order. |